A good custom logo reflects the personality of your business, so it's important for you to have a general sense of your brand identity before you begin. Is your brand more playful or sophisticated? Cutting-edge modern or more of a timeless vibe? Knowing who you are as a business will help you most quickly and effectively get a look that feels like you. A good logo design should also be suitable for mobile and web, for digital and print, and for every scale and shape. It should attract audiences, create memorable impressions, and differentiate a brand from its competitors. Some key visual elements that you might want to consider are: Typography: fonts convey more than words as they evoke specific emotions and atmospheres (e.g. elegance, modernity).

A great professional logo reflects the personality of your business, so it's important for you to have a general sense of your brand identity before you begin. Is your brand more playful or sophisticated? Cutting-edge modern or more of a timeless vibe? Knowing who you are as a business will help you most quickly and effectively get a look that feels like you. If you're working with designs by Vistal's freelance design team, designers will also need to know a bit of your basic business backstory: your business name, any taglines, what your business does and who makes up its target audience. If you have an existing logo or color scheme, that's also helpful. You'll be able to share all of this information with designers when you fill out one of our intuitive design briefs. We'll ask you questions, you'll fill in the blanks - it's a simple and intuitive process.

The custom nature of our templates means it’s easy to style them to fit your brand. To incorporate your own branding into these templates, include design elements like your color palette, your fonts (or similar fonts if your fonts are custom) and any branded images or graphics you already have (photos and images can be uploaded using the editing tool).